All they have to do is visit the Prime Day event page on the Amazon app between now and Prime Day to create deal alerts. Create deal alerts for personalized recommendations: Prime members can subscribe to receive deal alert notifications related to their recent Amazon searches and recently viewed items.Get the newsletter: If you’re already a Prime member and have chosen to opt in to receiving emails, look out for the Prime Insider newsletter in your inbox to keep up with the growing list of member benefits and find updates on deals and events.Remember, being a Prime member is the only way you’ll be able to access deals and savings on Prime Day. If you haven't already, be sure to join Prime or start a free trial to participate. How can I prepare to find deals on Prime Day? Check back for updates on next year's event. Learn more about the history of Prime Day.

The first Prime Day event came to life on Amazon’s 20 th birthday on July 15, 2015.

Why did Prime Day start? Prime Day was created as a way to celebrate Prime members.

Prime Day is Amazon's deal event exclusively for Prime members, featuring deals on top brands and small businesses. Here's everything you need to know about Amazon's biggest deal event of the year. And with Amazon’s annual Prime Day event, Prime members access amazing deals on products from top national brands and small business sellers across categories-from fashion and electronics to toys and home. Prime is savings, convenience, and entertainment, all in a single membership.

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